Credits

Creative Direction & Art Direction & Design & Photography: Maider Mendaza

Creative Direction: Adrià Rosell

Design: Ivette Pérez

Tags

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Barcelona
Passatge Mercader 10 Bajos 3a CP. 08008

Contact us: hello@thisisumami.com
Work with us: work@thisisumami.com
Ask us: press@thisisumami.com

New ways of food porn

The pairings and tasting notes are one of the basic pillars that accompany the presentation of any wine. In the times of food porn, we have reconceptualized all the classic iconography from the world of wine and endow it with all the philosophy of Monólogo in four different photographic social media series: Deconstructed Food, Equilibrium, Totems and Food Patterns.

Sense of a style

The conceptual and stylistic territory we have designed for Monólogo allows us to build a coherent and aspirational brand, transmit its unprejudiced values with respect to the world of wine and evolve the brand towards its own future. To strengthen all these aspects, the definition of a tone and a style is fundamental. The use of colour that expands the frameworks of wine culture along with a contemporary vision that goes against convention and a very particular sense of humour are the basic elements of each piece of communication that we create for Monólogo.

Foodism 01 / 06

Delicatessen still lifes

The complete, unified production of all Monólogo branding content is one of its most defining characteristics with respect to other brands. Each Monólogo image is part of a proper logic that adds and evolves its narrative. For this reason, THIS is UMAMI not only conceptualize but also take and edit all of the photographs in each Monólogo series.

Foodism 01 / 04
Foodism