In 1908, Japanese professor Kikuane Ikeda coined the term umami (“the beautiful taste”) when he realized how certain combined ingredients gave rise to a sensation of unusual intensity in one’s taste buds, the result of a previously unknown synergy. More than a hundred years later, THIS is UMAMI was founded with the goal of continuing to generate synergies. Something powerful exists in our cultural fabric, waiting to be connected. Our mission now, much like professor Ikeda in his time, is to discover what intensifies the flavours present in the taste buds of our age.
Reflecting contemporary trends, we are a hybrid structure between design studio, advertising agency, production company and strategic consultants: a creative laboratory constantly evolving.