Tags

    Curious? Interested? You want to know more about THIS is UMAMI?
    Contact us now

    Barcelona
    Passatge Mercader 10 Bajos 3a CP. 08008

    Contact us: hello@thisisumami.com
    Work with us: work@thisisumami.com
    Ask us: press@thisisumami.com

    About

    In 1908, Japanese professor Kikuane Ikeda coined the term umami (“the beautiful taste”) when he realized how certain combined ingredients gave rise to a sensation of unusual intensity in one’s taste buds, the result of a previously unknown synergy. More than a hundred years later, THIS is UMAMI was founded with the goal of continuing to generate synergies. Something powerful exists in our cultural fabric, waiting to be connected. Our mission now, much like professor Ikeda in his time, is to discover what intensifies the flavours present in the taste buds of our age.

    Reflecting contemporary trends, we are a hybrid structure between design studio, advertising agency, production company and strategic consultants: a creative laboratory constantly evolving.

    Partners

    Maider Mendaza

    Creative Director, Art Director and Photographer.

    She has worked for brands such as Ikea, Banc Sabadell, Catalana Occidente, Hitachi and Nokia among others. She has published her portraits and fashion editorials in various national magazines and has exhibited her work in art centers like the CCCB and La Fábrica in Barcelona as well as the HBC Gallery in Berlin.

    Adrià Rosell

    Creative Director, Copywriter and Photographer.

    He has worked for brands such as Nike, Desigual, Estrella Damm, Agatha Ruiz de la Prada and Bacardí among others. He has exhibited his work in art centers like Palau Solterra Museum in Torroella de Montgrí, Cervantes Institute in Madrid as well as MCAM gallery in Barcelona.

    Services

    Strategy Building structures of future

    Branding & packaging The synthesis of the soul

    Art direction & design Experience through the image

    Advertising Evolving with your audience

    Creative Direction Mapping the path

    Content Production All levels of the creative process

    Retail The space as a representation of the brand’s spirit

    Naming & Copywriting The power of words

    Social Media The dynamics of synergy

    Digital The open door

    Clients
    Freixenet
    Hitachi
    Typeform
    Ufec
    Monólogo
    Diputació de Barcelona
    Kosmos
    Pileje
    Mía by Freixenet
    Icon
    Samuel Rosell
    Ella Speed
    Featured
    Fubiz
    Lürzer's Archive
    TVE News
    Radio 3
    El Periódico
    Ads of the World
    No me toques las Helvéticas
    Adland
    Domestika Blog
    Packaging of the World
    CSSREEL
    Adforum
    Awards
    Lisbon Ad Festival 2017
    Piaf 2017
    CSSREEL
    Talking & Teaching
    Barcelona School of Creativity
    Ladies, Wine & a bit of Design Barcelona
    Complot, Escuela de Creativos