About

In 1908, Japanese professor Kikuane Ikeda coined the term umami ("the beautiful taste") when he realized how certain combined ingredients gave rise to a sensation of unusual intensity in one’s taste buds, the result of a previously unknown synergy. More than a hundred years later, THIS is UMAMI was founded with the goal of continuing to generate synergies. Something powerful exists in our cultural fabric, waiting to be connected. Our mission now, much like professor Ikeda in his time, is to discover what intensifies the flavours present in the taste buds of our age. Reflecting contemporary trends, we are a hybrid structure between design studio, advertising agency, production company and strategic consultants: a creative laboratory constantly evolving.

Services

We are a full-service agency creating across all platforms

Strategy Building structures of future Branding & packaging The synthesis of the soul Art direction & design Experience through the image Advertising Evolving with your audience Creative Direction Mapping the path

Content Production All levels of the creative process Retail The space as a representation of the brand’s spirit Naming & Copywriting The power of words Social Media The dynamics of synergy Digital The open door