Typography · Lichtenstein
Roy Lichtenstein is one of the painters who inspires us the most on a daily basis. Therefore, we wanted to show his influence on our work, designing a typography in his honour that reflects all the iconographic characteristics of his work: the ironic and unprejudiced pop, the passion for comics, the use of primary and industrial colours and the benday dots.
With all these components we created a typography of free lines, in which the drip and drag of each letter draws you to the feeling of Lichtenstein himself with a brush in his hands.
Creative Direction & Lettering: Maider Mendaza