Sant Jordi's Tribute
For those who live in Barcelona, Sant Jordi is one of the most special days of the year. A day of celebration in which the streets of our city are filled with roses and books. A genuine tribute to love and culture.
We love this day so much that we decided to pay our personal tribute with a series of infographic posters in which, with the rose as the focal point, we analysed the data of this unique day: from the variety of roses most given to the differences in the percentage of reading between men and women.
What better way to capture this anatomy of World Book Day than by using our own typography ‘Read me’?
Creative Direction & Art Direction & Design: Maider Mendaza
Copywriting: Juan Pablo Caja