MiniBlack by Freixenet · Miami Edition

Miniblack is the most innovative and close to the new trends proposal of Freixenet to enjoy cava in an original and different way, since the packaging of the bottle itself includes a glass, which allows consumption in fashion shows and all kinds of social events. A unique proposal in the cava world whose brand identity is radically renewed every two years. In previous editions of Miniblack, the image was designed by such outstanding figures as illustrator Jordi Labanda or fashion designer Custo Dalmau. Reason for which it was a real challenge to create the THIS is UMAMI version of this year.

Miniblack is synonymous with sophistication, cosmopolitanism, latest trends and hedonism. Concepts that today find their perfect incarnation in the city of Miami.

Miami is a city of light, Caribbean joy and colour. In order to capture and evoke these concepts, we have developed a design territory inspired by its always blue skies, green palms and characteristic Art Deco buildings.

We have sought to capture the Miami spirit in a sensorial and emotional way. To achieve this we have defined a chromatic palette based on its architecture of pastel colours and designed an iconography with the symbols that the city inspires us in a series of vector illustrations based on two of the facets that best define Miami. On the one hand, the glamor so typical of its avenues, a mixture of classic Hollywood and Cuban son. On the other, the personality characteristically pop that breathes in its beaches, clubs and hotels.

To this territory, stylistic and conceptual, we have called it Miami Glamor Pop.
A territory of colour and warmth, of music playing in every corner. A sun-tanned world with endless beaches where you can spend the best holidays of your life.

Credits

Creative Direction & Art Direction & Design & Illustration: Maider Mendaza
Creative Direction: Adrià Rosell
Design: Ivette Pérez

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