Hitachi · Feel the next
A girl walks around a city hit by a heat wave, coming across different characters who take refuge in primitive methods to get a little relief from the stifling afternoon. Asphalt, smoke, sweat and a relentless sun. A reality to which she will find a way out through an entrance to a magical and unknown world the vision of a dress, in which our Alicia will discover her own Wonderland: a space defined by the air and the pleasure of the senses.
This is the story of a journey. Of the journey to a dream. Of the pass from the tangible to the intangible, from the reality to a dream. The discovery of a floating world of sensations as a balm to a suffocating reality.
Hitachi is the dress. The dress, a dream. The dream is Hitachi.
Creative Direction & Art Direction: Maider Mendaza
Creative Direction: Adrià Rosell
Film Direction: Pablo Oliveró
Production: Garage Films
Direction of Photography: Román Martínez de Bujo
Stylism: Txema Ramírez
Make Up & Hair: Alfonso Díaz
Starting: Julia Johansen
Music: Alberto Perezsan
VFX & Animation: Fake Studio