Hitachi · Centrifugal VRF
The Centrifugal VRF system is the latest Hitachi innovation in the field of large commercial surfaces refrigeration. For its official launch, the following technical video was created for specialists, detailing all its specifications and technological advances accurately and precisely.
We decided to set this new technology in a large open space, with connotations of museum, to reflect the almost masterpiece qualities. The design of space is accompanied by an art direction in motion graphics of ultra-futuristic inspiration, in contrast to the space, evokes concepts such as technological disruption and evolution.
Creative Direction & Art Direction: Maider Mendaza
Creative Direction & Copywriting: Adrià Rosell
3D & Motion Graphics: Fake Studio