Hitachi · Centrifugal VRF Website
The Hitachi’s Centrifugal VRF website continues with the basic lines we designed for the launch of this revolutionary system: a fluid and organic design, the blue as iconic and representative colour and the use of blankness (in this case the background of the screen) as an element to provide a serene reading of the contents within a minimalistic, elegant context.
It is a very rich detailed website, full of animation that favour a dynamic viewing, and which naturally merge the two essential elements that all of the communication we did for the campaign Centrifugal VRF system is based on: technical progress and its impact on the lives of people.
This was done because the most advanced technology only makes sense if it is oriented towards the welfare of men and women who experience it in their daily lives.
Creative Direction & Art Direction & Design: Maider Mendaza
Creative Direction & Copywriting: Adrià Rosell
Programming: Javi Pérez