Hitachi · Centrifugal VRF Catalogue
For the presentation of the new Hitachi’s Centrifugal VRF system, we created a minimalistic and sophisticated catalogue, with an organic layout that enables a fluid reading of all the technical aspects, without forgetting the emotional component that space’s cooling systems have in people’s life.
A graphic work based on the strength of a single colour (a suggestive blue, refreshing and with an intense sensory load) and the amplitude of the blank page, which allows you to feel all the comfort of a revolutionary air conditioning through your eyes.
Creative Direction & Art Direction & Design: Maider Mendaza
Creative Direction & Copywriting: Adrià Rosell
Illustration & Render: Marcel Prats